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Profits from Your Kitchen: Learn before you leap!
Introduction
Welcome (0:48)
How the course works
Resources (0:27)
Making Profits from Your Kitchen?
Lesson 1: Winning (8:48)
Lesson 2: Self-Awareness: Know Yourself (8:35)
Lesson 3: Love What You Do (10:56)
Lesson 4: Business Basics (12:41)
Lesson 5: What are Cottage Foods? (8:06)
Lesson 6: Food Business Basics (9:54)
Setting Up Your Home Kitchen
Lesson 1: Setting Up Your Cottage Food Kitchen (8:26)
Lesson 2: Incubator & Shared Use Kitchens (1:00)
Lesson 3: Efficient Food Production (5:39)
Lesson 4: Labeling (7:24)
Lesson 5: Food Product Packaging (8:44)
Lesson 6: Taking Your Product to Market
Business Structure
Lesson 1: Structuring Your Business
Lesson 2: Operating a Legal Business
Lesson 3: Do I Need A Business Plan?
Lesson 4: Developing Business Policies & Procedures
Lesson 5: Food Safety: Certification
Pricing: A to Z
Lesson 1: Your Product Your Price (3:05)
Lesson 2: Begin with the End in Mind (1:55)
Lesson 3: Why is Pricing Important? (6:50)
Lesson 4: Pricing for Profit (4:23)
Lesson 5: Reduce Ingredient Cost (7:05)
Lesson 6: The Cost (7:17)
Lesson 7: Pricing Step 1 Value (4:58)
Lesson 8: Pricing Step 2 Cost (16:48)
Lesson 9: Pricing Step 3 Selling (6:16)
Lesson 10: Pricing Step 4 The None Negotiable Price (4:14)
The Meaning of Marketing
Lesson 1: Why is Marketing Important? (7:44)
Lesson 2: What is a Target Audience (7:15)
Lesson 3: Why Customer Service Matters (11:14)
Lesson 4: How to Build Customer Loyalty (15:24)
Lesson 5: How to Connect & Engage with Your Customers (7:17)
Lesson 6: Customer Reviews (14:57)
Lesson 7: Is Social Media Necessary? (8:48)
Lesson 8: What is a Call to Action? (10:23)
Lesson 9: What is Image Sharing? (8:32)
Lesson 10: Who are Brand Ambassadors? (5:23)
Lesson 11: Marketing Plan Checklist (2:09)
Selling Your Product
Lesson 1: Before You Sell Your Product (4:28)
Lesson 2: The Importance of Demographics & Psychographics (7:35)
Lesson 3: Demographics (8:35)
Lesson 4: Psychographics (13:45)
Lesson 5: Customer Profile for a Home-based Baker (6:34)
Lesson 6: Customer Profile for a Chili-Head Master (6:30)
Lesson 7: eCommerce (8:00)
Lesson 9: Selling at the Farmers Market (21:28)
Student Survey
Profits From Your Kitchen Survey
Lesson 7: eCommerce
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