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Getting Your Business Started Online
Introduction
Getting Started Course Objectives (0:58)
A Walk Down Memory Lane (2:54)
Knowledge Check
Statistics
A Few Statistics (1:56)
U.S. E-Commerce Sales (0:55)
U.S. Internet Access by State (1:10)
Knowledge Check
Components of a Web Presence
At a Glance (1:46)
A Quick Poll
The Company Website (2:10)
Social Media Accounts (2:01)
Blog Posts (2:25)
Discussion Boards (1:28)
Online Articles (1:09)
Online Advertisements (2:36)
Knowledge Check
A Game of True False
True or False (10:10)
The Winning Formula
Plan (1:46)
Website (1:40)
Social Media (2:16)
Products & Services (2:08)
Governance (1:45)
Ambassadors (2:42)
Search Engine Rank (1:42)
Open Mind (1:19)
Agile (1:37)
Knowledge Check
Website Domain Names
Domain Name Basics (1:40)
The Anatomy of a Domain Name (2:21)
Choosing a Domain Name (2:47)
Legalities (2:11)
Securing Your Domain Name (1:16)
Registering Your Domain Name (1:37)
Knowledge Check
Types of Website
The Different Types (0:27)
Lead Generation (8:34)
E-Commerce (9:01)
Informational (8:05)
Social (8:40)
Resume (7:06)
Knowledgebase (4:31)
Knowledge Check
Components of a Website
Homepage (0:58)
About Your Company (0:41)
Products & Services Page (0:44)
Contact Page (0:52)
Policies (0:45)
Portfolio & Image Gallery (0:33)
Blog (0:45)
Shop Page (0:46)
Shopping Components (3:01)
Content Pages (1:01)
Website Search (1:51)
Knowledge Check
Components of a Webpage
Top Navigation (0:43)
Page Header (0:20)
Main Navigation (0:40)
Content Area (0:43)
Side Bar (0:20)
Footer (0:29)
Knowledge Check
Content Management Systems
Systems (2:42)
Self Hosted CMSs (2:18)
Cloud Hosted CMSs (1:17)
Choices (1:42)
Knowledge Check
Website Hosting
Website Hosting Basics (1:27)
Hosting Server Types (1:22)
Hosting Account Features (4:01)
Account Add-Ons (2:31)
Knowledge Check
Conclusion
Resources
Key Terms
Teach online with
Policies
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